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We are People First
We support Entrepreneurs
We are inspired by Sport

We support People First entrepreneurs by bringing them the best practices and values of High Level Sports, through :

Data, Funding, Leadership Expertise, Talents.

Talent and culture investment  for sustainable performance

Over the last decade, a significant increase in toxic practices within the start-up ecosystem have put people and their companies at high risk.

To play, press and hold the enter key. To stop, release the enter key.

To play, press and hold the enter key. To stop, release the enter key.

People First companies
hold huge untapped potential

"The score takes care of itself".  A healthy company culture is a key success factor!


Happy employees are up to 20% more productive


14% job turnover with a rich company culture versus 48% for poor company culture


70% Gen Z workers pay more attention to the company's culture and mission than to the salary

People & Performance: High-level Sport's DNA

High Level sports establish a strong people first culture to drive their quest for performance.

Individual & Collective Performance

High-Level sports are intentional about detecting and empowering the best talents

Resilient Over Time

Teams that win in the long term succeed in mastering People First: the All Blacks, the French Handball team, France 98, Stade Toulousain, UCLA Basketball...

Yet Untapped in VC

Dominant sport teams have developed methods for years, but they haven’t yet been used effectively by startups and VCs.


Empowering start-ups with sport culture and values

We want to bring best practices from Sport to Tech.



Smart money and privileged access to our network of industry experts

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Leadership Expertise

Internationally renowned athletes & proven methods dedicated to your success.

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Pool of former high-level athletes ​to bring performance & diversity into tech.

There are very few connections between the startup ecosystem and the world of sports.

Yet, these two worlds have so much to offer one another.

They make all of this possible

We surround ourselves with the best in their fields to apply their expertise in our investments, coaching, and career transition.

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